Launch Pad Branding

This is a theoretical branding project for an invented restaurant brand. The Launch Pad is the result of a desire to create a family restaurant chain that features a science fiction atmosphere and environment. A large part of this project was developing the brand and mark itself through research, ideation and concepting. After the main brand and mark were established, the project extends to carrying the brand and mark across different platforms. 

This moodboard was assembled to guide the general feeling and aesthetic I was pursuing in creating The Launch Pad brand.

Following sketches, digital ideation of the main mark took place. Exploring different shapes, typefaces, arrangements and backgrounds was a result of this step of the process.